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You meticulously craft episodes, promote across channels and publish on a consistent calendar. But how can you actually tell if all that podcasting effort is working—and what tweaks could make it work better?
This guide covers key podcast statistics to track, optimal benchmarks to aim for and techniques to spot issues hampering performance plus fixes to correct them:
Critical Podcast Metrics to Monitor
While buzzy vanity metrics like subscribers sound impressive, these three utilization metrics reveal how people truly engage after hitting play:
Downloads: Total number of episode file downloads
Listen-Through Rate: Average percentage of episodes downloaded that are actually heard
Audience Retention: How long the average listener stays tuned in before dropping off
Monitoring rates helps gauge genuine listener interest and pinpoint problem areas losing fans.
Benchmarks for a High-Impact Podcast
Of course, download totals depend greatly on your niche, marketing budget, etc. But aim for these listen-through and audience retention marks:
60%+ Listen-Through Rate
50%+ Audience Retention
Falling short? Diagnose the issues sabotaging performance next.
Spotting Downloads & Listening Lagging
If your podcast isn’t hitting benchmarks, scan new episode data for patterns plus feedback for clues.
For example:
- Do downloads decrease episode-to-episode? Need more consistent marketing.
- Is listener drop-off highest at the start or middle of episodes? Intros may be dull or overall pacing too slow.
- Are listens below average duration overall? Content may not be resonating.
- Are fans asking for more on specific topics? Could help tailor direction.
Tune your podcast format, topics and marketing to boost performance by addressing any weak spots patterns reveal.
Advanced Optimization Fixes
Beyond listen metrics, specialized podcast platforms provide further data to fine tune your offer. For example, Chartable breaks out iTunes performance metrics while Podtrac reveals listens by device, referrals by website driving traffic and more. Lean into analytics to always sharpen your podcasting skills and content. The impact will come through in the downloads!
What key metrics are you tracking? Have any tactical tweaks sent numbers soaring? Share your learnings below!
Let me know if you would like me to expand on any section of this post further!
